BridgerPay is the world’s first payment operations platform, built to automate ALL payment flows, empowering ANY business.
Ran Cohen: What is your overall customer return rate? What is the overall card abandonment rate and declines? Let's see who's chatting with us. Guys, first of all the ones that are joining us for the first time. So hello, everyone and it's great to have you with us today again and if you see in your platform, you have the questions and the polls button so you can ask us anything during the session and we'll be happy to answer of course.
Roni Sela: So first of all, I'm Roni. I've been with Bridger from the beginning.
Ran Cohen: So what are we talking about?
Roni Sela: Today, we're talking about a very basic question that I get all the time from prospects that are coming to us. And they don't know how to define the payment operation platform, which we are and payment gateways. And then I wouldn't be very happy to explain more about what is the payment gateway and how it work. And how as a merchant you work with that. And they know what we do and how we are helping with merchant with those payment gateways.
Ran Cohen: So okay, let's get started. We're all so eager. Hi, everyone. And thank you for joining us today. We are here to share from our experience in Bridger and our experience in the payment ecosystem to you different businesses and the clients that are coming in as well to all events. So happy to have you all here. Today we are going to talk about.....
Roni Sela: Payment gateways and what is the payment gateway. Okay, what is the payment gateway? A payment gateway is the technology that the payments provider uses in order to process payments. It can be credit card transactions and that means that every merchant that is coming and wants to open an account with the payment provider, he has to open to be able to do the application with a payment provider and then he needs to integrate the API to the Gateway, for the payment gateway. And this is where we come later on. So basically, when you are as a merchant want to open an account with a payment provider, you need to do the application. The application is done with the payment provider, they will do a KYB for your company, they will understand what your business is, what is your business plan and so on. And then you will need to give them all the documentation and open an account. This is what you need to do in order to open an account in this payment provider. And then you will need to integrate it. And this is the payment gateway technology that you need to integrate that and from my experience before I came to Bridger and before I started the sales. Like eight years ago, I used to work as a payment manager in an online company. And then I had to open a lot of accounts. It starts with the opening one, like worldwide account in order to process a payments worldwide. And then you start sometimes focusing in some regions, and then you need to open more accounts and look for more payment providers.
Ran Cohen: Integrate that each one of them and each one of them into the......
Roni Sela: So first of all, is to search for a payment provider. And today, we have in Bridger, how many payment providers do we have?
Ran Cohen: Over 500.
Roni Sela: We have over 500 payment providers that we have a BI and AI that shows us how that perform in all the regions. So basically, when you don't have it, you go you search, you go on conferences, you speak with people, you search, then you go to the payment provider, you do the application which is takes time but it's okay. And then you do the integration, the integration is the different part of the thing because then you need to go to your IT team. You go to your IT team and you tell them I want to integrate this payment provider and what do they tell you? Wait, wait.
Ran Cohen: It will take a bit.
Roni Sela: Yes, it was taking a bit. And then because they have their product that they need to do, they need to do so many other things that not only for the payment and you as the payment manager and as the operation manager that all the sales are like, we don't have a good conversions in these regions. You're like, okay, I have to fight to get this integration done. And then you get the integration done. Great. You put it there. And so you get the integration done. And once you get the integration done, you start procession. And you know what sometimes happen? The process and the conversion is not so good.
Ran Cohen: Yeah. So you said payment gateways and it seems like you're very much speaking from the help of merchants and it's good because you are speaking with them all day. So you're very much connected. How many times businesses or merchants asked you if we are a payment provider?
Roni Sela: All the time. This is the first question that I get and I need to explain over and over again what we do and what is the process, what are we doing.
Ran Cohen: So what is the difference between for example, put us aside. What's the difference between a payment provider and a gateway?
Roni Sela: Okay, so a basically, the payment gateway is the technology, the payment provider is one that is opening account for you and give you the settlements. So it doesn't matter if it's like a payment gateway or provider that is using only one acquiring bank or is using several acquiring bank or is using also other payment methods that he's working with and he's processing with the but the main difference between us is operation platform to those payment gateways that even some of them are using several acquires or PSPs or payment methods. They are the ones that opens the account for you and they are the ones that settles the funds to your account at the end of the day. This is the payment provider flow.
Ran Cohen: So let's talk about some examples. If we look on companies like Stripe, which are a payment gateway but also a payment provider. So they have their own game, their own technology of processing. And they are connected to their own network or acquires. So you get the settlements as a merchant from stripe and you integrate stripe their gateway. So why would you need to integrate or connect stripe and Bridger together?
Roni Sela: Okay, so let me share the difference because this is very important for this question. So, what Bridger is doing? We're a payment operation platform. We are the technology layer that comes between the merchant itself, there is the merchant, there are the PSPs. Okay so basically, we are the technology layer that stands between the merchant itself and the payment providers. So why should someone that is using let's say, only a stripe at the moment, use us as a Bridger.
Ran Cohen: What's the difference between stripe and us.
Roni Sela: Okay, so the difference is that we are the technology, we're not touching the money, were the one that helps you to operate a payment providers, to operate those payment providers in the best way possible. Stripe is limited to their payment providers because we are not a payment provider that means that we are not neutral and transparent, that means that we can integrate to any payment methods that you need. So I think that most of the......
Ran Cohen: It's very hard sometimes to explain because in the end you say we don't touch the money and it's not. But if you speak to a merchant now into a business, and he doesn't really understand now what you mean by the settlement because he doesn't see the whole process in front of his eyes sometimes. I think that the easiest way to understand is to understand that we are the ground that you build, you build all the payments on top. So it's like when you have a store. You go to one of the stores websites like Wix or Shopify or Magento or WooCommerce. And you build your store on top of some kind of an infrastructure that was already given to you. It's the same with Bridger. You build the entire payment stack that you have, the entire payment methods and providers that you want to have under one place. And this one place allows you to make the decision to be the brain behind all of those payment providers and tell exactly when you want.
Roni Sela: If we're looking at my experience and what you brought, I remember the first day that I came before I started working in Bridger and you showed me the platform and I was like, why didn't I have it before? Because you have the complete, we have the complete I think the complete structure that every merchant needs. So basically I wanted to go back for a second. So let's finish with the flow of the payment gateway payment provider. It was very important for me to emphasize that there is the payment gateway, you will open an account and you will get the settlement so there is the complete round. There is the payment aggregator that has those payment providers under it but you will still have to have one account with them and then you will go the flow and they will give you also the settlements and with us as a payment operation platform. We are taking all those it's very nice, I love this screenshot but because it shows how we do it. We're like the technology layer and you can connect to any with one integration to Bridger, you can then go open an account with any payment provider that you want to do the application yourself as a payment Manager. You can do it. And then you don't need to go to your IT and I need to integrate them and I need to integrate them and I need to integrate them. So this is like you can do all the flow by yourself later on. There are so many.......
Ran Cohen: This picture shows more than just the one API because in the end like you said, you remember your days as a payment manager and how you search for a payment provider. So you went to expos and you spoke with them. And you basically tried to sell your business for them in order for them to give you a personal account. And I think what we did in Bridger is changed the way things are working and brought the businesses much more power than they had before. Now when a business comes to us and he wants to process with another processor, besides the one that he already have and he connected to us then we can go to dozens of payment providers that face that type of ways business and let them fight on him. And not the other way around.
Roni Sela: Gain the power back, go negotiate your pricing with several payment providers that are processing in the region.
Ran Cohen: And all of them want to process you. So you're not in the place that you need to run after them anymore. And I think we did a big change, not only in the one API and unifying the notification and calls and communication between all payment providers and Bridger. But also giving a lot of power to the merchants. They don't have to go one by one anymore and never again. And they would be pre approved before they even speak with a payment provider. And then close the commercials between each payment provider that they want to close it, this is the thing and you will never know the set of what every client wants exactly to connect to. Some people are even willing to pay a little bit more. But to connect the payment provider that they are, that's the favor. We don't care. So we really want them to process and more and in the highest approval ratio. So and I think that's what we do here in Bridger.
Roni Sela: I think that they also with the, this is another thing that I think that we started it.
Ran Cohen: Let's give some questions time. Guys, we have some people here that are quite quiet, if you have any question for us, you are more than welcome to just pop it up on the questions tab and we'll be happy to answer.
Roni Sela: So I think this is another thing, it's nicer to show it because when you don't have a like, what was important for me to emphasize is when you see this routing of vision and it looks very like, it looks like it's very easy and everything but as a payment manager as well. When I had to, I built routes, we didn't have back then of course, most of the people don't have the retry feature that we will explain it later. But even with those routing rules, you have routing rules, even back then I had routing rules in each country I would send a transaction to one a provider and if it declines, it declines. Then you need to either try to gain this customer back or declines decline. But still for each country that will be the first day like the main let's say, a processor in this country. And if something changed, you know what would happen to me? I would go to them and then I would tell him, I want to change the order. And when I had to change the order, it was like a few days until they would change the order. And with us today with Bridger, you just do it in a drag and drop and it's amazing. Really, if you want to change the order of the retry, that we'll speak about later or the order of the processing at all or all those things. It's a drag and drop, it's a click of a button. And these are again a lot of tech role is resources that I had to spend let's say and this is amazing as well, as I see that.
Ran Cohen: The router is like you're saying it's built out of countries. If you look at a lot of legacy gateways or legacy platforms, they use the routes is used to go through credit card screen. And after the credit card screen, you have the bean and then after the bean you have the country. And only after then it goes to that payment provider. So in today's world, payment providers process almost everything, all credit card type, almost all beans. And the differences between them become very small. But regardless of their the risks of fraud and chargebacks, etc, is still live and there. This is why you have companies like Riskify that comes to protect you from those things. And you can definitely connect them inside Bridger and for example, in the routers. You see a route in Brazil, you could decided it only in the route of Brazil, you would route transaction before all the different payment providers. You would route them to an authorization with Riskify and only then comes back to the router and do the placement in the payment provider. We have different capabilities inside this router, because it gives us a lot of flexibility to not only decide what would happen with the transaction after it's done retrying it or, but also before it ever happened. Where is the right place that or what is the right path this transaction needs to go through. We've built a lot of business logic rules that clients can build on Bridger that manipulate those routes. So we do think that today businesses come with so much knowledge, right? They come with so much, they know. They know what they want. They know what payment providers they're missing, they know which rules they want to place and what different methodologies they want to go. They have the dream, they have their visions and they just need one place to place it all. And that will not require them anything basically, technically, like you said.
Roni Sela: They could do it yes, they could do it one time very easily. And they can change it very easily. And they don't need to ask for the IT guy's to work too hard.
Ran Cohen: We see, I happy you guys agree with us, Marco and we'll be happy to hear about your experience with payment gateways, payment providers, payment aggregators, payment service providers, so many different names. And in the end, I always look at it according to the money flow. So I don't care who you are. Are you're the one doing settlements for me? Are you also the one that is processing for me, are you or not? Okay, so you're taking a cut. So it's always easy to see.
Roni Sela: I think that yes, people do understand the value. And if they, for me, if they're asking me those questions, I say that maybe I didn't explain the value, I can see that very easy. And you can see that very easy, but we need to share it with other people. The other thing that I was really wanted to speak about is the another like another thing. I had the PSP and I had everything. It was integrated. Everything was amazing. But then I had to go and to learn new back office and what does it mean? And no one from the back office, and I worked which is very good like a let's say, providers, payment providers, but the back office. Everyone have a different back office and then you need to go and there's a person that is not a technology person, you have to learn a back office and with every payment provider that I started working with, I had to learn the back office, why? I want to do refunds, I want to see if there are God forbid any chargebacks. I want to see if the transaction to see that all the transaction that I have in the CRM are in their back office and so on and so forth.
It was like every time that I started it was not only to connect with and do the application, it was the back office as well. And when I saw a Bridger Pay back office, really it's very friendly user for a person that he needs to manage, to manage the payments, to manage the operation. Of course it's divided for a sale or whatever we can do it, but it's very very clear. And also I wanted to show that the transactions. The transactions are coming in lifetime, in live mode to hour. You can see it all the time, you can see all the transactions, the decline transactions and approve transaction and if there is a flow of a transaction that was declined and then approved, you can see it all in one dashboard, you can see all the transactions and you don't need to for everything, you don't need to log into different back office. If you want to check or you want to refund a transaction, you can do it as well by API or even through our back office. So this is another very like strong, let's say a thing for me as a payment manager and is someone that really wanted to operate it correctly. And to have it the best way to scale my business, it was very hard to go and learn and learn and learn and to go into every so much time really I did it. But it consumed so much time from me as well and from my team so it was a big mess. So I wanted to state it as well.
Ran Cohen: Just to touch on transactions, you're showing the transaction, part in Bridger product. And it's a good example, you speak about gateways and the differences between gateways. And, for example, Bridger is a payment operations platform, we are a payment operation platform. As it says we are not a CRM, and many gateways becoming a CRM. So all of your client data is there. All of the transactions, all of the client data, their personal data. It's very risky though to open if you ask me. Not only you have a CRM of yourself to protect, now you need to protect another layer. And like you say many more layers that comes on top, what we've done individually is made a decision from day one not to be a CRM. We are a transaction journal or ledger that allows you to see only the transaction and the transaction data and not user. So you will never see phone numbers or complete emails. This is super super important to say that this is not keeping you a profile or Bridger doesn't keep your profile of your client. You have your profile, I'm sure in your systems or other systems that you do your CRM on. Bridger will always be the one that will unify the entire transaction flow from any payment method and provider you're connected with to your checkout into one place that you can do anything from, like you said obviously view and monitor everything that comes in but also refund or partially fund or pay out. Obviously token all the transaction into one place. So I think we have a question also here that popped up, let's see. Haider is asking, what is the difference between a payment processor and a payment gateway?
Roni Sela: Okay. So no no no, because he's right. It's like, a lot of people it's very very confusing. Because a payment processor is the payment provider. It's not a difference, the payment gateway is the technology. The payment provider uses the gateway, that technology in order to read those credit cards, let's say those credit card transaction and to process the money from the end customer that users now then customer is coming is putting, he's tokenizing his card details, then it goes to the payment gateway, the information, the technology. The technology knows how to read that and the payment processor is processing the money. And then he's moving the money to the funds from the customer to the merchant account in the payment provider. Every merchant has an account within his payment provider. Those settlements that are from his account to another account will be done from the payment provider to him to his bank account. Is it okay? So complicated.
Ran Cohen: I think that if you want to simplify it. So gateways are the technical layer that allows a payment provider to process.
Roni Sela: Yes, exactly.
Ran Cohen: A payment provider uses the technical layer of the gateway in order to send the transaction to the acquiring services, get the approval from the issuing bank and get received the money. So, this whole thing, this whole communication is between the gateway and through the credit card network with the issuer. And in the end, the payment provider is the one that holds this bank account, the aggregated bank accounts that will settle you the money, they will receive the money from the issuer, and they will settle the money to you as a business. So you have today gateways, which are only the technology. They are only the technology, and they have many different payment providers using the same technology, the same API. And from the other hand, you have companies like Stripe or RDN or Blue Snap or many others, that build their own gateway connected into their own acquiring services. And basically, they are running the show through their own technology now. So they are not using any third parties.
On the same question of Haider. And in that case, who is making the settlements to the merchant, the processor always. So Bridger never ever, in any case is doing settlements to clients. Our relationships with clients are on a technical level. Our contract is a technical contract, like any SaaS company that you take as a service. And you use their technology to do something in your business. The processes the payment gateways, the one that you sign the processing contract with, the one that goes to that takes you through what Ronnie said that AYB and AML process that authorize you as a business. These are the ones that settle you the money. These are the ones that receives your clients money into their accounts. They reduce their commission and send to you the settlements without the commission that they already charged you with. Bridger is a completely technology company, you pay us a subscription fee on our services. And we are not related, not connected and not charging also anything that is related to the volume that you as a business process in Bridger. So I think that also, that was a big part of what we decided on day one, to keep us agnostic, keep us neutral. Keep us off the game of payment providers and let you as a business go and find the one that the payment provider that you want to work with. And that gives you the best terms of processing. I hope I answered you, Marco and Pedro. Eri is asking us do you see there being an opportunity to tokenize the merchant to be able to simplify the process of merchant signing up to many global PSPs we are really paying versus already being an active verified merchant?
Roni Sela: Ohh Bridger pay. Okay, again....
Ran Cohen: Look to do basically to do that or to open merchant account in multiple PSPs as Bridger pay, Bridger would have to be a financial institution to have the license for it. And if we already doing it, what's the difference of becoming a processor and work with directly with acquiring banks? And becoming a processor that is......
Roni Sela: Basically this is an aggregator what you ask. The aggregator mostly will do one KYP with you. And then...
Ran Cohen: And then I go and open an account in stripe. But as a business you could also go and open account in stripe. If you do it through me, it will just pay a little bit more. So the business use case here is not something that you can scale. If you ask me.
Roni Sela: This is the thing, it's as we said before, it's again those aggregators of like let's say it's not providers but it's more of a partner. These are our partners. Those are aggregator, they’re our partners, you can use them and use other payment providers in other regions. And you don't need to be limited to them. The value of Bridger pay is a. You need to understand that the value of Bridger pay is not to be an aggregator or the value of the payment provider that we stated their value that you need to work with them. The value is the fact that you again, as we said, we set a few things like one integration, the fact that you're not. We started a few things that are very important that it's one integration and so on. And that's how we started to you remember. It was like do one integration to Bridger and then you will not need to do any integration, I think that was the like, in the beginning. And then we started the business. And it's very important to emphasize that it's our own platform that took us to do to build so many other things that we saw that our merchant needs.
So this is another value, but the value of Bridger is the fact that you can operate and scale your business, that means to add more payment provider to reach why declined transaction that I will say it now, because we have a retry feature, it's very important. I don't know how many declines each one of you has in their business, but we know how to rescue decline transaction like, and it's very important thing and it scales any business. But more than that, Ran is a showing the customer experience, which is something that we didn't leave the reports and everything that we have, but the customer experience is very very important. So basically what we spoke until now, what was the back end let's say, of Bridger and the worth of the back end for the payment manager and so on. But for your business, you have also the customer experience, which is so important because you can see that is much as the customer path, the checkout path will be shorter, more accurate without any redirection with the less things that the customer can do better is the conversion rate. I want to give you an example from one of the customers that started to work with us shortly a short while, before that I saw his like at the checkout and it was a customer that works alone. And in this checkout, you can see a pay with econ pay, pay with Alipay with and I'm like I know econ pay, you know them, you know everyone. It's our business. But think about the customer. Customer is coming. He wants to buy a shirt, who is econ pay? Why should I give them my credit card? So this is the reason that we decided that it's not only that, but if we're looking from the customer point of view, all the credit card providers that we can do a server to server with, we're putting them on under one button. So the customer doesn't need to choose if he's using a Visa, MasterCard or whatever it needs to choose. It doesn't need to do anything, it just need to tokenize one time and need to put on his credit card details to save them for the other purchase and buy. He doesn't need to think too much, where he puts, where does he need to put his credit card details? It's in one place. And then again, as we said the retry feature that is over there. And....
Ran Cohen: Marco is asking us. We have a question from Marco and Rich. So Marko is us do support vouchers from third party, not directly from the merchants to be integrated invoices transactions? Yes of course. If you look at countries like what Latin for example or Southeast Asia, you have payment providers and payment methods that sends you to the nearest pharmacy to go pay them in cash get a voucher, come back to your computer run run run, put the code, and that's how they process. So there are different ways to process and we are connected to really so many. Yes, you can do vouchers, bonus codes, loyalty, many things that you can connect inside Bridger. And Rich is asking us capturing those potentials false declines is critical. More dollar is lost with false declines during chargebacks. Well, for sure. I don't know if you know, it's around $850 billion a year, lost on technical declines. And that's number came from MasterCard, and that is the amount of money that people are getting declines on where they have money in their account. And funds are there, but the transaction never actually reached the issue. Because of so many reasons before. That's a part of what we solve with the retry.
Roni Sela: Sometimes this is the retry that you said, and this is the reason that it's good to have more than one provider because some of those processor don't know how to process some kind of credit cards from certain issuers.
Ran Cohen: If you look at the checkout, and that's exactly what we did on the checkout, we unify all the different credit cards, like you said, into one box, and all the different payment providers that provide your credit card transaction into one place, client comes in presses, the push is critical inside and what happens behind the scene, that's a completely different thing. There's a full engine of logic that comes in start taking this transaction to the path that you just mentioned, between different fallback payment providers, that as a merchant, I said before. preset in my Bridger. And now I'm able to start retrying transaction and not losing those declines with like Rich says they are much more critical than anything else.
Roni Sela: I know but Rich, I want to even say something more than that. You're not losing a transaction, you're losing a customer. You need to understand whenever I buy in a like even when I buy in shop, and I got it shirt in online shopping, and I got it and I'm very happy from what I got. I will not look for other shops, I will most probably come back because I got the best, that I was happy with the service and everything. So think about the fact that this transaction could have been declined. And you are losing a customer not only transaction. It's very important for me to emphasize the it as well. Because we are all people and we want to go to where we are safe. And another thing with that you are showing not only the credit card, you're showing the alternative payment methods. And this is another thing that for the customer, he's coming from a certain place. Let's say a customer came from Australia and you have there After pay, Open pay, all the Buy Now pay later is and everything. It's not only the buy now pay later, he knows Open pay, he knows After pay, he knows PayPal, for him to put his money within this a method, it's easier, it feels safer, you will still safer in his check out. And if he doesn't see them, he will use his credit card. What do you mean?
Ran Cohen: There is the abandonment on the card. And sometimes, as business we try to understand so much what's wrong with my checkout. And it could be that simple as people don't see what they want to pay with. They don't see the Google Pay, they don't see the Apple Pay, they don't see the Buy Now pay later, the local payment provider, the voucher that they know and they're used to paying with, the crypto even now that they want to pay with. They don't see, they don't see they leave, they go to another place that offer them that's payment methods for them to pay because in the end, the way they want to pay leads today, almost the entire consumer decision or process and that's a big thing. And you as a business much adapt needs to adapt to it. That's a lot of money that you lose, I think but by using a payment operation platform allows you to do exactly that unify a checkout to a way that you don't show a payment provider or logo name or different redirects to you know different places but you show a checkout that looks like your DNA 100%. And that's what you can do or the first thing that you can do with the payment operation platform. And connect all the different gateways, payment providers, payment aggregators, whatever you decided to work with because in the end each business in his own level fits different payment providers. And you are not going to go to MasterCard, payment gateway or cyber source with 100,000 volume a year. You need to have an amount of transactions you need and different payment providers have different terms and conditions for you to process with. It makes it almost a niche. So each type of client and each type of.......
Roni Sela: And now how many payment providers are adding more and more and people are like they become used to paying with and really it's like to say.
Ran Cohen: From these payment providers can loan me the cost up to a level, I want to go to the bigger boy. So when you grow in volume, you start also changing the different payment gateways requires that you're connected in behind because in the end, Battle of increasing approval ratio, reducing cart abandonment, and making those declined transaction almost not happening if possible, that's your goal, as a business owner or as a payment manager, of course. Does Bridger pay allow to AB test showing versus not showing payment option to customer without needing to create a new web page. Well you can play with your router and build route for different countries. So you could definitely have in Bridger two checkouts. One checkout is set it up with the payment providers that you want and the other one with the one you don't want or the one that you want to remove for test and then embed those checkouts under your website on a 50 50 percentage level. And that's it you simply like that created an AB testing. We provide you all the tools in terms of the different checkout capabilities that any client or Bridger can create in the domain, multiple checkouts. We have clients that are doing it for websites with languages or multiple websites or marketplaces or groups of websites, that are using different checkouts with different logics not only for AB testing, also due to different regulations. So you have different regulations under different jurisdictions and you have different payment providers that you want to set. So it's allowing you to do that quite easily. So yeah, it's been done from Bridger.
Ran Cohen: Wow. Times is flying Roni. Yeah we have fun. You see?
Roni Sela: Yes. Not too bad.
Ran Cohen: So. Okay. So we spoke a little bit about Bridger and what you get with Bridger and the one integration and harmonized tokenization on all the payment providers. And we have a free plan that allows all our merchants to get started with Bridger and taste our product and feel the power of retry.
Roni Sela: Yes, I want to share another thing with this free plan and with the growing customer, let's say. It's very important to emphasize that whenever a customer starts sale with one provider, let's say starts with stripe and he's tokenizing his credit card details of, he's tokenizing the credit card details in stripe. Whenever he will want to add another payment provider, let's say. So basically all those customers that already tokenize their credit card with stripe, will need to again, put on their credit card details and save them re token them in a invoice paid, let's say and they say, you say that doesn't matter. But it's a hassle. Again as we said because we want the customer experience to be as short as possible. And obviously.
Ran Cohen: Yeah.
Roni Sela: It's very important to.
Ran Cohen: What we do in Bridger is basically creating one token these tokens belongs to you as a business and no matter which payment provider the transaction will be approved on we tokenized it on Bridger side. So in the next transaction, you will be able to send this transaction to whoever you want with the token you got with Bridger. So you only are token now and not anyone else and it gives a lot of power to the merchants to change between different or to move between different payment provider try different and other payment providers and not be so bound to the one they started with. And that also gives them a lot of power. So guys, we have reached the questions face on we'll be happy to answer questions like we're doing throughout the session. And if anyone has any more questions to us about the differences between payment gateways, aggregators, providers, acquirers and the payment operation platform. We'll be happy to answer and yeah so.
Roni Sela: I think that there is another thing. I think that another thing that I wanted to add is the fact that we forgot to mention another thing that is redirections because we spoke about before a cart abandonment. And this is another thing that we are trying not to do in Bridger as well. That means that if we can do a server to server integration with any provider.
Ran Cohen: No, people don't know server to server so.
Roni Sela: So yes. Okay. So we're trying to keep all the flow of the transaction within the page, the payment page of the customer, that means that we will, if we can we will not redirect the customer to another payment page because again as we said, no one knows the names of the providers that we are working with, unless we cannot do it. But we're trying to do it again to make your customer feel safe and not to have any cart abandonment.
Ran Cohen: Server to server way allows us to integrate the payment provider, but still have the Bridger unified look and feel that is customized to the merchants. So we are not when we are integrating the payment provider, we are not integrating with like most of the merchants that they will integrate an iframe or redirect to another tab. No, we are integrating the Bridger the payment providers under the Bridger checkout. So they will be consumed within the Bridger of checkout not going out not redirecting. We do it also with PayPal and it's very hard to do it and the same with Apple pay and Google pay.
Roni Sela: We're trying to give your customer feel it home.
Ran Cohen: Yeah, thanks Rick. Thank you very much for your feedback. And we are looking forward for a webinar together with you guys in Riskify. So let us know when we are doing it. Thank you, Marco as well. And cross-border processing of transactions means more money and having operations means more control of the merchant so....
Roni Sela: For the merchant yes, it's like gaining control back. I completely agree with that.
Ran Cohen: Thank you guys. It was good to be with you today and see you soon in our next events.
Roni Sela: Good Bye.
Ran Cohen: Bubye.
BridgerPay is the world’s first payment operations platform, built to automate ALL payment flows, empowering ANY business.