Defining the key players in the digital payments industry

What we covered

Dobromira Chobanova and Ran Cohen from BridgerPay hosted a webinar exploring the digital payments ecosystem and the critical roles of its key players. They discussed the journey of a transaction from customer to merchant and explained how issuing banks, acquiring banks, gateways, and card networks all play a part in approving or declining payments. Dobromira shared real-world examples, like using a debit card connected to a loyalty app at a gas station, to highlight the importance of a seamless user experience. Ran emphasized that a better understanding of the payment chain helps merchants make smarter choices about their providers and routing strategies.

They also covered common reasons for payment failures, the importance of PCI compliance, and how businesses can use technology to reduce declines and improve conversion rates. BridgerPay’s platform was presented as a tool that simplifies integrations, supports fallback logic, and gives full visibility into transaction data. The team invited attendees to BridgerPay’s upcoming May 25 event and discussed the company’s growth following a successful seed funding round. The webinar closed with a live Q&A addressing regulations, issuer challenges, and future payment trends.