Zalora to optimise global payments with BridgerPay

BridgerPay, payment operations software that boosts online businesses’ payments capabilities with a single API, and a unique admin interface to manage all transactions, has partnered with Zalora, Asia’s online fashion and lifestyle destination. Now, consumers who shop Zalora will have the ability to pay with any of their preferred local payment solutions at online checkout as part of a seamless shopping experience.

BridgerPay will empower Zalora’s checkout to give its customers the freedom and flexibility to pay with installments, buy-now, pay-later methods, credit and debit cards, and alternative payment methods (such as PayPal). The all-in-one API-based BridgerPay platform enables Zalora to increase acceptance rates and reduce cart abandonment by connecting, managing and optimising multiple payment providers across different countries and methods.

“Our partnership with BridgerPay is a promise to continue providing a smooth experience for customers to shop on Zalora. BridgerPay’s operations software offers more payment methods for shoppers to enjoy, ensuring faster checkouts and optimal convenience in the purchasing journey,” said Kannan Rajaratnam, Director of Payments at Zalora.

Ran Cohen, BridgerPay Co-Founder and CEO, commented on the partnership: “We are thrilled to be entering the Asian eCommerce market with a leading online retailer like Zalora. Together, we will fulfill our mutual goal of making online payments a frictionless and seamless experience for customers through our easy integration. We look forward to additional strategic projects with Zalora in the next coming months as our partnership evolves.”

About BridgerPay

BridgerPay is based in Limassol and was founded in January of 2019. BridgerPay is a PaaS (Payment as a Service) company providing a payment orchestration platform that increases conversions and reduces costs of processing, operations and tech resources for online merchants. With over 250 payment providers connected in one integration, BridgerPay offers a custom checkout experience to reduce cart abandonment.

About Zalora Group

Zalora is Asia’s online fashion and lifestyle destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Hong Kong and Taiwan. Zalora is part of Global Fashion Group, the leading fashion and lifestyle online destination in growth markets. Zalora offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as three hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, Zalora is the online shopping destination with endless fashion possibilities.

For further information, please contact: Yael Clovyn, Marketing Manager at BridgerPay. yael@bridgerpay.com