BridgerPay Connect: A journey begins

🚀 “Welcome to the first-ever BridgerPay Connect in Israel.”

With those words, Ran Cohen, Co-founder & CEO of BridgerPay, opened an unforgettable evening.

But more than a greeting, this moment marked the beginning of a new chapter, one built on connection, collaboration, and the belief that payments should be a growth engine, not a source of friction.

From his very first words, Ran set the tone for the night: this wasn’t just about technology or fintech infrastructure. It was about people. About the face-to-face connections that power trust, growth, and innovation.

BridgerPay paid tribute to the real heroes of BridgerPay’s story - the clients.

Keynote highlights:

🔹 Tali Hollenberg, VP Business Development, Sales & Marketing – Shva - the payments arena.

Tali shared the remarkable evolution of Shva – from a national ATM operator to a pivotal infrastructure enabler, driving Israel’s secure and seamless payments ecosystem.

She highlighted how Shva’s expansion of 3D Secure (3DS) across the Israeli market is more than a compliance measure - it's an industry-wide move toward faster, smarter, and safer transactions. Tali emphasized the balance Shva strives to maintain between regulation, innovation, and merchant flexibility, especially as the demand for real-time, frictionless payments continues to grow.

Behind the scenes: The journey of a single payment

Ran took the audience on a virtual journey - the life of a payment processed through BridgerPay. What begins as a simple “click to pay” unfolds into a deeply orchestrated process:

Customer clicks “Pay” - a simple gesture that sparks a highly complex journey.

Localization kicks in - the currency, language, and payment method are tailored in real-time.

Card type and region are analyzed, the transaction is routed accordingly.

Security flows activate - including a single, seamless 3DS2 authentication, improving both safety and experience.

If the transaction fails due to technical reasons, Bridger Retry™ steps in.

The platform reroutes the transaction behind the scenes - up to three retries, each with a new PSP, invisible to the customer.

The result? A previously declined transaction is now approved.

In 2025 alone, BridgerPay saved over $500 million for clients using this method.

A historic collaboration

BridgerPay unveiled a strategic partnership between BridgerPay and Shva.

This collaboration unites BridgerPay’s global orchestration technology with Shva’s national infrastructure, creating the world’s first truly unified global-local payment layer.

For Israeli businesses, this means:

▪️Higher approval rates

▪️Seamless integration of 3DS and retry logic

▪️A single payment layer for both global and domestic traffic

A panel built on collaboration

Moderated by Mor Yogev, the live panel brought together representatives from:

▫️Gett

▫️Priority Hospitality

▫️Shva

▫️BridgerPay

Together, they explored the quiet revolution happening in Israel’s payment landscape: more security, more automation, and more customer experience.

Key questions were tackled:

- How does smart 3DS integrate with orchestration?

- What’s the impact of payment errors on brand trust?

- Can ERP systems truly benefit from orchestration technology?

- How can companies preserve user experience while securing transactions?

- What does successful collaboration between infrastructure and tech providers look like?

Panelists shared practical insights:

Gett spoke about balancing speed with smart authentication in a high-volume app.

Priority detailed how BridgerPay helped reduce service calls and speed up month-end reporting.

Shva outlined their roadmap for seamless integration of security infrastructure.

Ran Cohen emphasized the importance of transparency, failover logic, and “never holding client funds - only solving the process around them.”

A night to remember. A future to build.

The evening wrapped with a captivating AI session led by Ariella Danieli, a Marketing Specialist at the forefront of innovation. She took us on a journey through the latest AI trends, demonstrating how artificial intelligence is reshaping customer experience and elevating engagement in powerful, data-driven ways.

Ran closed the night with a message that resonated with both gratitude and forward-looking ambition:

“Tonight, we connected ideas. Tomorrow, we connect new markets, systems, and people. So - shall we begin the journey?”

Catch the full event highlights here.

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